The wording of a review request matters less than most businesses think — timing, length, and what happens after the customer taps the link matter far more. Here are templates for both SMS and email that are short enough to actually get read, plus the details that determine whether they convert.
The typical template is too long, asks too much ("please take a moment to share your experience"), and dumps the customer into a blank text box. Every extra second between the request and the review costs you response rate — so the best templates are short, specific, and lead somewhere easy.
"Hi [Name], thanks for choosing [Business]! Got 15 seconds to tell us how it went? [link]"
Keep it under 160 characters where possible, use the customer's name, and send it within an hour or two of the visit while the experience is still fresh.
"Hey [Name] — quick one, did everything go okay with your [service] at [Business]? Takes 15 seconds: [link]"
Send this 2–3 days later, only once, to customers who haven't clicked the first link. More than one follow-up starts to feel like spam.
Subject: How did we do, [Name]?
Body: "Thanks for visiting [Business] on [date]. We'd love to hear how it went — it takes less than a minute and really helps other [customers] find us. [Leave a quick review]"
Keep the email itself short; the goal is one click, not a reading experience.
This is the part most templates ignore. If the link drops the customer into a blank Google review box, you'll lose the majority of people who clicked — writing a review from scratch feels like homework. Guided, multiple-choice prompts that turn a few taps into a finished, specific review close that gap, which is the core of how Pruvvn's tap-through flow is built.
Service businesses (auto, home services, dental): send within 1–2 hours of the appointment. Retail and eCommerce: send 2–4 days after delivery, once the customer has actually used the product. Real estate: send after closing, not after a showing.
Pruvvn plugs review requests into the texts and emails you already send — and replaces the blank box with a guided flow that's easy to finish. See how it works.
Under 160 characters where possible. Shorter messages with a clear, single link outperform longer, more polite-sounding requests.
For service businesses, within 1 to 2 hours. For retail or eCommerce, 2 to 4 days after delivery, once the customer has had time to actually use the product.
One follow-up, 2 to 3 days later, is usually fine. More than that starts to feel like spam and can hurt your relationship with the customer.
Writing a review from scratch feels like homework to most customers, so they click the link and then abandon it. Guided, multiple-choice prompts that generate a finished review in a few taps convert significantly better.