A QR code at the register is one of the easiest review-request channels to set up and one of the easiest to get wrong. Done right, it catches walk-in customers who'd otherwise never get a text or email request. Done wrong, it's a sticker nobody notices. Here's how to make it actually work.
Not every customer is in your CRM or text-message list — walk-ins, one-time visitors, and cash customers often leave no contact trail at all. A QR code at the point of interaction catches exactly the customers your other review channels miss.
Best spots: at the register facing the customer, on the receipt, or on a small table tent at checkout — anywhere a customer is already pausing. Worst spots: a door that's already being held open, a wall customers walk past quickly, or anywhere they'd need to stop and dig out their phone specifically to scan it.
A QR code that opens a blank Google review box loses most of the people who scan it. The same problem that kills email and SMS conversion shows up here too — except now the customer is standing in your store, in a hurry, with even less patience for a blank page. A guided, tap-through flow that takes 15–20 seconds converts dramatically better than a bare review link.
If you have more than one location, each one needs its own code so you know which location's reviews are coming from where, and so you're not sending a customer from your downtown shop to a review form branded for your suburban one.
A good QR flow should route the customer to the right destination automatically — usually your Google Business Profile — rather than making them pick from a menu of review sites. Every extra decision is a reason to abandon.
Every Pruvvn account includes a location-specific QR code that opens straight into the guided tap-through flow — no blank review box. See how it works.
Anywhere a customer is already pausing — the register, the receipt, or a checkout table tent. Avoid spots customers walk past quickly or that require them to stop specifically to scan.
Yes, if you have more than one location. A location-specific code lets you track which location's reviews are coming from where, and routes customers to the correct profile.
The same reason blank-box email and SMS links underperform — writing a review from scratch takes effort, and in a retail setting customers have even less patience for it. A guided flow converts significantly better.
It can, but it shouldn't by default — making the customer choose where to post adds friction. Route to one primary destination (usually Google) automatically.